A Content and Product Partnership with Vox Media

Editor’s Note: This news was originally shared by Vox Media and can be read here⁠(opens in a new window).

Vox Media⁠(opens in a new window), the leader in modern media, today announced a broad-based strategic partnership with OpenAI in which Vox Media’s respected portfolio of properties including Vox, The Verge, Eater, New York Magazine, The Cut, Vulture, and SB Nation, will help inform ChatGPT’s 100 million users, receiving brand attribution and audience referrals. The two companies will also collaborate using OpenAI’s technology to develop innovative products for Vox Media’s consumers and advertising partners.

Through this partnership, ChatGPT and future products will draw upon the trusted journalism and expertise of Vox Media’s award-winning media properties. Additionally, OpenAI will enhance its technology with Vox Media’s archives, which contain a deep well of reliable and accountable information and journalism. This agreement recognizes the value of the company’s work and intellectual property, while opening it up to new audiences and better informing the public.

Since its founding in 2011, Vox Media has continuously developed and embraced new technologies that benefit its users across platforms; this new partnership will boost the company’s ability to innovate with generative AI. As part of the agreement, Vox Media will work with OpenAI, leveraging its technology to build audience-facing and internal applications and capabilities. OpenAI technology will help to support discovery of valuable recommendations and information for consumers from Vox Media’s brands. Among other uses, Vox Media will continue to enhance its affiliate commerce product, The Strategist Gift Scout⁠(opens in a new window), which acts as a super-charged search tool, matching shoppers with the perfect Strategist-endorsed gift using OpenAI tools.