Advancing organizational transformation for business innovation

Founded in 1876, Dai Nippon Printing Co., Ltd. (DNP) is one of the world's largest printing companies, employing over 37,000 people globally. With a portfolio spanning Smart Communication, Life & Healthcare, and Electronics, DNP is guided by its brand statement, "Creating future standards." and a commitment to connect people and society while advancing sustainability.

As part of this commitment, DNP has long embraced emerging technologies. In April 2023, the company made a strategic decision to adopt AI across the organization. By May, DNP had built a secure environment for enterprise-wide use. In February 2025, the company launched ChatGPT Enterprise across ten core departments. Within three months, results included:

• 90% of use cases with ChatGPT Enterprise showed measurable results

• 100% weekly active usage rate

• 87% automation rate in time reduction

• 70% knowledge reuse rate (custom GPTs)

• 10x increase in processing volume

Accelerating adoption through strategic deployment

To fully realize the benefits of generative AI, DNP targeted ten departments with the highest potential impact. The company established clear benchmarks: each employee should use ChatGPT at least 100 times per week, and over 50% automation rate for task time reduction.

“We drove adoption by making usage visible. Each team experimented, shared learnings, and iterated. That momentum created a scalable impact.”

—Hiroyuki Otake, General Manager of ICT Control Office, R&D and Engineering Management Division

As a result, individual improvements spread across teams through custom GPTs and shared use cases, forming core patterns now driving business transformation.

Cutting patent research time by 95%

His team built the following workflows using ChatGPT Enterprise:

By elevating IP strategy, DNP is strengthening the foundations of product uniqueness and long-term competitiveness.

—Yohei Ishida, General Manager of P&I Innovation Research and Development Unit, Advanced Business Center

Key outcomes include: