Apple releases HomeView smart home hub with screen as showcase for Siri AI

John Ternus, chief executive officer of Apple Inc., during a product unveiling event at Apple Park in Cupertino, California, US, on Wednesday, Sept. 9, 2026.

David Paul Morris | Bloomberg | Getty Images

Apple on Tuesday announced a new home hub called HomeView.

Apple said the device with a 7-inch screen was designed to be mounted on a wall or placed on a table. It's designed for multiple people in a household, and will recognize the user by their face to display pertinent information. It starts at $299 and ships on Nov. 13.

Tuesday's launch event is the second under new CEO John Ternus, who took over from Tim Cook in September. Last month, Apple announced new models of its most important product, the iPhone, including a foldable model called the Duo that retails for nearly $2,000.

Apple also announced new Apple TV and HomePod hardware on Tuesday. The new Apple TV 4K costs $299 and has a redesigned remote that can play a sound if it is lost. Apple's HomePod Mini speaker comes in new colors and costs $149, a slight increase over its previous $129 price.

The products announced Tuesday are less critical for Apple than the iPhone, and investors remain focused on iPhone sales, but the accessories were positioned on Tuesday as a showcase for the company's new Siri abilities released last month.

Apple said that HomeView features Siri AI, which can answer a broad range of questions. Users will be able to converse with Siri, and their conversations will continue on their iPhone or iPad. It has a built-in speaker for playing music.

Apple's HomeView can be placed on a table or mounted on a wall.

Apple

"It recognizes your face to shift from a household screen to your own experience, fills the room with incredible sound, keeps you connected to the people who matter most with FaceTime, and makes it easy to control your smart home," Apple's chief marketer Greg Joswiak said in a statement.

Apple said that setting up a new smart home device takes one tap from the user's iPhone.