Best Practices For Smart Business Owners Wanting To Make Optimal Use Of OpenAI’s New ‘Businesses In ChatGPT’

In today’s column, I share best practices for business owners who want to optimally leverage OpenAI’s newly announced “Businesses in ChatGPT” capability. OpenAI has introduced three new features that let businesses list their company in an online directory within ChatGPT and optionally review aggregated chats about their business. In addition, a business owner can create a tailored AI agent via ChatGPT that answers questions about their business and helps acquire new customers, acting on the business’s behalf 24/7.

I’ve previously covered the essentials of these exciting new features; see the link here. I emphasized that OpenAI has made available an extremely handy tool for companies with little existing online presence or that haven’t yet dipped their toes into using AI agents to reach new customers and support existing customers. But knowing the essentials isn’t enough; business owners should set up the features in a sensible, best-practice way. Don’t be minimal; be optimal.

Let’s talk about it. This analysis of AI breakthroughs is part of my ongoing Forbes column coverage of the latest in AI, including identifying and explaining key AI complexities (see the link here).

The Basics

There are three main elements to the “Businesses in ChatGPT” capability:

• (1) ChatGPT Business Hub. Establish your business presence in a ChatGPT business hub, akin to setting up an online store and listing it in a business directory.
• (2) ChatGPT Business Chats. Be able to selectively inspect anonymized ChatGPT chats that mention your business.
• (3) ChatGPT Business AI Agent. Devise a ChatGPT AI agent that you tailor to your business and that interacts with prospective and existing customers.

The Hub, The Chats, And The AI Agent

Best Practices Are Vital

Whoever does this should prepare beforehand and ensure they know what they are getting into. I suppose you could just wing it, and maybe that will suffice, but I’d highly recommend at least considering these best practices.