Buy it in ChatGPT: Instant Checkout and the Agentic Commerce Protocol

More than 700 million people turn to ChatGPT each week for help with everyday tasks, including finding products they love. Starting today, we’re taking the first steps toward ChatGPT helping people buy them too—beginning with Instant Checkout, powered by the Agentic Commerce Protocol, built with Stripe.

U.S. ChatGPT Plus, Pro, and Free users can now buy directly from U.S. Etsy sellers right in chat, with over a million Shopify merchants, like Glossier, SKIMS, Spanx and Vuori, coming soon. Today, Instant Checkout supports single-item purchases. Next, we’ll add multi-item carts and expand merchants and regions.

We’re also open-sourcing⁠(opens in a new window) the technology that powers Instant Checkout, the Agentic Commerce Protocol, so that more merchants and developers can begin building their integrations. The Agentic Commerce Protocol is an open standard for AI commerce that lets AI agents, people, and businesses work together to complete purchases. We co-developed it with Stripe⁠(opens in a new window) and leading merchant partners to be powerful, secure, and easy to adopt.

This marks the next step in agentic commerce, where ChatGPT doesn’t just help you find what to buy, it also helps you buy it. For shoppers, it’s seamless: go from chat to checkout in just a few taps. For sellers, it’s a new way to reach hundreds of millions of people while keeping full control of their payments, systems, and customer relationships.

We’re making this protocol and our documentation⁠(opens in a new window) available today so interested merchants and developers can begin building integrations. When you’re ready to make your products available for purchase through ChatGPT, you can apply here⁠(opens in a new window).

How Instant Checkout works

Orders, payments, and fulfillment are handled by the merchant using their existing systems. ChatGPT simply acts as the user’s AI agent—securely passing information between user and merchant, just like a digital personal shopper would.