CyberAgent moves faster with ChatGPT Enterprise and Codex

CyberAgent is a Japanese internet company engaged in businesses such as internet advertising, media & IP, and gaming. Guided by its vision of “creating a company that represents the 21st century,” the company leverages its strengths in technology and creativity to generate new value both domestically and internationally.

At CyberAgent, AI is positioned not as a set of limited advanced initiatives, but as a foundational technology that supports both business growth and operational design. The company has made continuous investments in this area. In 2016, it established “AI Lab” to conduct research and development of a wide range of AI technologies related to digital marketing. In 2023, it further launched the “AI Operations Office” to build an organizational framework for leveraging AI as a means of transforming business operations.

These efforts are centered on the adoption of ChatGPT Enterprise and Codex. Given the nature of its businesses in advertising, media, and gaming, CyberAgent’s competitive advantage lies in improving both quality and productivity at the same time, while also using AI to rapidly iterate through hypothesis testing. By making ChatGPT Enterprise the foundation of its AI environment, the company has enabled employees to use AI confidently in their daily work, supported by strong security and management capabilities. Today, using ChatGPT for tasks such as research, drafting, and organizing key points has become standard practice, while humans continue to hold final decision making responsibility. Codex is also helping people move faster in design discussions, code review, and documentation.

How ChatGPT Enterprise enabled secure AI adoption

Even before the emergence of generative AI, CyberAgent had been advancing research and development aimed at leveraging AI in the advertising domain. In 2020, the company introduced “Kiwami Prediction AI,” promoting initiatives to integrate AI into the advertising creative production process.