Driving growth and ‘WOW’ moments with OpenAI

LY Corporation is one of Japan’s largest tech companies, delivering news, e-commerce, advertising, and membership programs to enrich users’ lives.

The company, which operates platforms such as LINE and Yahoo! JAPAN, is driven by its mission to create “WOW” moments that enrich life for its over 200 million global users. LY Corporation uses OpenAI’s API to rethink how users interact with information, the internet, and each other.

Competing in a new, AI-driven digital economy

LY Corporation’s services, like the messaging app LINE and Yahoo! JAPAN, are central to everyday life in Japan. With millions of monthly active users (MAUs), they constantly explore the potential of generative AI to create “WOW” moments.

“With over 200 million MAUs, LY Corporation is in the best position to deliver AI solutions closest to users,” says Mr. Gen Miyazawa, Executive Corporate Officer and Senior General Manager of LY Corporation’s Generative AI Group.

With the immense volume of data generated by its users, LY Corporation needed an AI solution that could process information efficiently while providing valuable, actionable insights for both users and employees.

“It’s crucial to talk directly to the companies that make the most advanced LLMs, which is why we have worked with OpenAI from the beginning,” says Mr. Miyazawa.

Identifying key priorities to make way for AI

With OpenAI’s help, company identified several priorities:

1. Adapting flagship services to AI: LY Corporation needed to modernize platforms like LINE Messenger and Yahoo! JAPAN while preserving their intuitive user experience.

2. New possibilities in image and video generation: LY Corporation aimed to scale its development of image and video generation, leveraging the same methods utilized AI text generators.

3. Balancing user trust and AI transparency: Incorporating AI into user-facing products required clear communication about AI’s role in service delivery.