Driving sales productivity and customer success at OpenAI

This is part of our series sharing internal examples of how OpenAI is using its own technology and APIs. These tools are being used internally, only at OpenAI, and are shared here as illustrative examples of how frontier AI is supporting use cases across our teams. We’re also sharing the internal tool names for a clearer look at how frontier AI helps our teams get work done.

Managing growth

Growth is a good challenge to have, but it comes with pressure. In less than a year, our go-to-market team tripled in size while launching new products almost every week. This pace created a structural challenge: customer demand was increasing, but systems and processes could not keep up.

Reps often spent an hour preparing for a thirty-minute call, bouncing across dozens of different systems to piece together context. Meanwhile, customers were sending our teams hundreds of product questions weekly, bogging down subject matter experts and slowing deals.

The result: even the most seasoned sellers spent too much time chasing context and answers rather than deepening relationships with customers. 

A teammate, not another tool

The team didn’t need another dashboard. They needed a way to reduce preparation overhead and centralize product knowledge.

That idea became GTM Assistant, built on OpenAI’s automation platform and delivered in Slack. It focuses on two friction points:

• Customer research and preparation: Daily meeting briefs and recaps including account history, call notes, Salesforce activity, and release updates.

• Product Q&A: Instant answers sourced from a curated knowledge base, with traceable links back to primary documents.

Rather than a new system to manage, GTM Assistant embedded directly into the reps daily workflows.

Defining what “great” looks like

The breakthrough wasn’t just saving time. It was capturing what the very best salespeople do and sharing it with everyone else.

Scotty Huhn, GTM Innovation

Impact you can feel

The results showed up quickly. Today, the average sales rep: