Everything new coming to Meta’s AI agent Muse

Meta’s personal AI agent Muse is only a few weeks old, and the social networking giant isn’t wasting any time building out what may be its biggest bet on consumer AI to date. 

CEO Mark Zuckerberg kicked off the company’s annual Connect event in Menlo Park on Wednesday with a keynote that made one thing clear: Meta is going all-in on Muse. 

The Muse agent (the physical avatar is named Jolly, according to Zuckerberg) is designed to handle everyday tasks by connecting to users’ apps and services, including email and calendars. At Connect, Zuckerberg introduced a slew of new capabilities and integrations to make Muse more useful and more deeply woven into users’ daily lives. Muse will be everywhere, if the user chooses, including on their Meta AI glasses. 

Muse, which launched in early September, interacts across a user’s devices and digital accounts. The agent is powered by Muse Spark, Meta’s multimodal AI model built for agentic work. Meta has touted it as a more accessible agent than those offered by competitors — an AI helper that, from the jump, allows users to automate the busy work in their lives. 

“The centerpiece of our vision for what we’re building is Muse,” Zuckerberg said as he kicked off a keynote donning khakis and a black T-shirt with the words “Building is My love Language” emblazoned across the front. “In the coming years, I expect that Muse is going to grow into the personal superintelligence that billions of people around the world are going to use to accomplish their goals and improve their lives.”

Zuckerberg also believes that Muse will make money for its users — and of course, eventually for Meta.

“We’re standing behind this by making Muse free for a huge number of tokens, with the expectation that over time we will profit by taking a small fee from transactions,” he said.

Here are the new features and capabilities that got our attention …

Muse gets its own digital avatar

Meta said Muse will work in the background and check back in when it’s done.