Fetch Consolidates AI Tools and Saves 30% Development Time with Hugging Face on AWS

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Executive Summary

Fetch, a consumer rewards company, developed about 15 different AI tools to help it receive, route, read, process, analyze, and store receipts uploaded by users. The company has more than 18 million active monthly users for its shopping rewards app. Fetch wanted to rebuild its AI-powered platform and, using Amazon Web Services (AWS) and with the support of AWS Partner Hugging Face, moved from using third-party applications to developing its own tools to gain better insights about customers. Consumers scan receipts —or forward electronic receipts— to receive rewards points for their purchases. Businesses can offer special rewards to users, such as extra points for purchasing a particular product. The company can now process more than 11 million receipts per day faster and gets better data.

Fetch Needed a Scalable Way to Train AI Faster

Fetch—formerly Fetch Rewards—has grown since its founding to serve 18 million active users every month who scan 11 million receipts every day to earn reward points. Users simply take a picture of their receipt and upload it using the company’s app. Users can also upload electronic receipts. Receipts earn points; if the receipt is from a brand partner of Fetch, it may qualify for promotions that award additional points. Those points can be redeemed for gift cards from a number of partners. But scanning is just the beginning. Once Fetch receives the receipts, it must process them, extracting data and analytics and filing the data and the receipts. It has been using artificial intelligence (AI) tools running on AWS to do that.

Hugging Face Opens Up the Black Box

Fetch Grows AI Expertise, Cuts Latency by 50%, and Saves Costs

This article is a cross-post from an originally published post on February 2024 on AWS's website.