From asking to doing: How the world is putting ChatGPT to work

AI is moving from something people ask to something they put to work.

For the first time, OpenAI is publishing country-by-country data showing how people around the world use ChatGPT. The findings reveal a technology that is moving beyond answers and into action, spreading beyond early adopters, and becoming useful to more people in more ways:

• From asking to doing: At work, people are more than twice as likely to use ChatGPT to complete a task or create something, from writing and coding to analysis, than they are outside work.

• AI adoption is becoming more global: Countries across Latin America, Africa, and Oceania are catching up to early adopters, narrowing the global adoption gap.

• AI is moving beyond text: Multimedia is the fastest-growing use case globally, accounting for 7.8% of messages and more than one in ten in countries including Brazil and Colombia.

• AI is reaching beyond early adopters: Usage among people over 35 is rising in nearly every country. In France and Czechia, their share of messages increased by more than 10 percentage points in the past year.

Taken together, the data points to a clear shift: AI is no longer just helping people find answers. It is helping more people, in more places, get things done. 

This new data is available to view or download on OpenAI Signals⁠, our hub for data, research, and analysis, from the OpenAI Economic Research Team. These country-level statistics will help people, including policymakers and researchers around the world, better understand how more than 1 billion people are putting ChatGPT to work. 

The Signals dataset specifically reflects messages sent within ChatGPT Free, Go, Plus, and Pro accounts—the group of accounts generally managed by individuals rather than organizations.