HYGH speeds development and campaigns with ChatGPT Business

HYGH is a digital media company whose goal is to make outdoor advertising as easy to manage as online ads. Its tech platform connects more than 4,000 digital displays across Germany - from shop window screens to the country’s largest 3D LED billboard - to deliver data-driven ad content at high-impact touchpoints.

But behind their growing network of screens, HYGH’s internal development processes were slowing them down. “We wanted to get out of the clunky process where even small internal tools required endless meetings and dependencies,” says HYGH’s co-founder, Antonius Link.

Since starting to use ChatGPT Business, HYGH estimates they’re saving 5.5 hours per employee, per week.

“Now one person can take an idea, work with AI, and make it into a usable product very fast.”

—Antonius Link, Co-founder, HYGH

From months-long software projects to weekly MVPs

For HYGH’s product managers and developers, ChatGPT has reshaped how software gets planned and shipped. Major infrastructure migrations, once requiring lots of manual work to map out requirements, are now broken down into logical steps and translated into clear tickets with AI’s help.

Instead of losing momentum after a brainstorm, teams record their conversations and let ChatGPT generate a product requirements document (PRD) on the spot. “You don’t have to reconfigure everything yourself after the meeting. The PRD is done while you’re still in the flow,” Link explains.

On the development side, HYGH leans on fast-prototyping practices. Developers use Codex to bootstrap initial code, set up project files, and get usable prototypes running almost immediately. “In one week we launched five smaller software tools we can use internally for different use cases,” Link says.

HYGH now ships about two usable MVP software products every week-when it used to take 1-2 months-a pace that was impossible before ChatGPT Business.

Turning ideas into client-ready campaigns faster

“Revenue went up. Turnaround times went down. Output exploded.”