In Catch-up Mode, Google Intros AI Agents for Financial, Legal Services

Google on Tuesday launched Gemini Enterprise for Financial Services and a similar legal industry version.

The releases signify Google’s belated move toward vertical and domain-specific AI agents, following the example of Anthropic and OpenAI, the tech giant’s two main AI rivals.

Both Gemini Enterprise for Financial Services and Legal are built on the Gemini Enterprise platform. The financial suite includes a Google-managed financial research agent, more than 50 new skills with specialized agentic instructions for financial roles and workflows, and enterprise data connectors. Similarly, Gemini Enterprise for Legal includes specialized skills for lawyers and connectors to specialized legal systems.

Google is following a trend that frontier model creators such as Anthropic and OpenAI started more than a year ago, when Anthropic released Claude for Financial Services. Anthropic Claude Cowork also has specific plugins for the financial and legal sectors. OpenAI also offers plugins on its Codex platform used across industries, including finance.

With other vendors already shifting toward domain-specific offerings, it appears that Google is launching Gemini Enterprise for Financial Services a little late.

“Right now, Google is playing catch-up in a lot of ways,” said David Nicholson, an analyst at Futurum Group. “However, they are trying to make up for that by focusing on openness and the idea that you’re not going to ditch all of your existing processes.”

The Question of Neutrality

He said that Google is trying to appeal to enterprises by pitching itself as a neutral platform layer that helps them with their existing processes. For instance, in a statement, Google Cloud CEO Thomas Kurian highlighted that financial professionals want a platform that does not lock them into a single model or ecosystem and that is highly secure and compliant.

However, enterprises might not care so much about lock-in, Nicholson said.

Weaknesses and Strength

About the Author

News Writer, AI Business