Instacart and OpenAI partner on AI shopping experiences

Key takeaways:

• With the Instacart app in ChatGPT, users can browse groceries, build their cart, and check out seamlessly through OpenAI Instant Checkout without ever leaving the chat.

• The new experience builds on a longstanding partnership between OpenAI and Instacart to facilitate AI-powered shopping.

OpenAI and Instacart are deepening their longstanding partnership by bringing the first fully integrated grocery shopping and Instant Checkout payment app to ChatGPT. With the Instacart app in ChatGPT, users can go from meal inspiration to doorstep delivery without ever leaving the conversation. The integration enables Instacart’s real-time grocery network and fulfillment capabilities with the help of OpenAI’s frontier models.

Instacart is the first app to offer a checkout experience directly within ChatGPT, powered by the Agentic Commerce Protocol.

“Instacart and ChatGPT are redefining what’s possible in AI-powered shopping,” said Anirban Kundu, Chief Technology Officer at Instacart. “Built on Agentic Commerce Protocol, this experience brings intelligent, real-time support to one of the most essential parts of daily life: getting groceries to feed your family. Together, we’re creating a seamless and secure way for people to turn simple conversations into real-world action—helping customers go from inspiration to a full cart delivered from the store to their door with ease.”

“With the Instacart app directly in ChatGPT, users can go from meal planning to checkout in a single, seamless conversation,” said Nick Turley, VP, Head of ChatGPT. “It’s another step toward bringing our vision to life—where AI delivers helpful suggestions and connects directly to real-world services, saving people time and effort in their everyday lives.”

As an example of this new experience, users will be able to ask ChatGPT, “Help me shop for apple pie ingredients on Instacart,” and it will surface the Instacart app. ChatGPT will also suggest the app when users mention food, recipes, or meal ideas.