Introducing shopping research in ChatGPT

Today, we’re introducing shopping research, a new experience in ChatGPT that does the research for you to help you find the right products. Instead of sifting through dozens of sites, you can just describe what you’re looking for—“Find the quietest cordless stick vacuum for a small apartment,” “Help me choose between these three bikes,” or “I need a gift for my four year old niece who loves art”—and shopping research builds a thoughtful guide to help you decide. It asks smart clarifying questions, researches deeply across the internet, reviews quality sources, and builds on ChatGPT’s understanding of you from past conversations and your ChatGPT memory to deliver a personalized buyer’s guide in minutes.

Shopping research is starting to roll out today on mobile and web for logged-in ChatGPT users on Free, Go, Plus, and Pro plans. To help with holiday shopping, we’re making nearly unlimited usage available to all plans through the holidays.

Finding the right products

Hundreds of millions of people use ChatGPT to find, understand, and compare products. They want help making sense of the options and deciding what fits their needs, budget, and preferences.

Shopping research is built for that deeper kind of decision-making. It turns product discovery into a conversation: asking smart questions to understand what you care about, pulling accurate, up-to-date details from high-quality sources, and bringing options back to you to refine the results. It performs especially well in detail-heavy categories like electronics, beauty, home and garden, kitchen and appliances, and sports and outdoor.

For simple shopping questions like checking a price or confirming a feature, a regular ChatGPT response is quick and all you need. But when you want depth—comparisons, constraints, tradeoffs—shopping research takes a few minutes to give you a more detailed, well-researched answer.