Intuit and OpenAI join forces on new AI-powered experiences

Key takeaways:

• Multi-year strategic partnership will soon make Intuit app experiences available directly within ChatGPT.

• New $100M+ agreement will deepen Intuit’s use of OpenAI’s frontier models and accelerate its AI-driven expert platform strategy.

• Under this partnership, Intuit joins a growing roster of more than 1 million OpenAI business customers leveraging OpenAI models to support core products and platforms.

OpenAI and Intuit have entered a multi-year strategic partnership that will bring new Intuit app experiences in ChatGPT and, under a new $100M+ agreement, deepen Intuit’s use of OpenAI’s frontier models to accelerate its AI-driven expert platform strategy. Intuit is the global financial technology platform behind TurboTax, Credit Karma, QuickBooks, and Mailchimp.

With this partnership, Intuit will deepen its use of OpenAI’s frontier models to support a range of critical use cases on Intuit’s platform. It builds on Intuit’s decade of investment in data, AI, and deep financial technology expertise, expanding how the company delivers personalized, AI-driven experiences with greater speed and scale.

OpenAI’s models will help power select Intuit AI agents across its products—supporting tasks that can include cash-flow forecasting, tax preparation, and payroll management—under Intuit’s established privacy, security, and responsible AI safeguards. Intuit will also continue to leverage ChatGPT Enterprise across the company, helping employees further improve their productivity. 

“Intuit’s AI-powered financial platform helps millions of people manage their finances and run their businesses,” said Fidji Simo, CEO of Applications at OpenAI. “This partnership combines our most advanced models and global scale with Intuit's platform capabilities to help everyone make smarter financial decisions and build more secure futures.”