Meta is putting its muscle behind Muse as the AI app takes off

Muse’s traction is surging, fueled by Meta’s promotion of the AI app at its annual developer conference this week and strong early reviews that praised its polished design and highly capable AI model under the hood.

At the start of the week, Muse had surpassed 2.5 million downloads since its September 8 launch. Now, the app has amassed more than 3.4 million downloads, according to the most recent estimates from market intelligence firm Sensor Tower.

The install numbers are only current as of the firm’s Thursday estimates, which can lag behind real-world adoption.

That means they don’t even capture the full impact of the big push Muse received at this week’s Meta Connect conference, where the social network company announced a range of upcoming features for the new AI app, including video chat with the Muse avatar, support for computer use on the Mac, a dedicated email address, more partners and connectors, and plans for smart glasses integrations.

Estimates from other market intelligence firms show Muse with similarly strong traction, though their numbers vary quite a bit. Apptopia, for example, puts Muse’s total number of downloads to date at 4.3 million. (Muse is currently only available in the U.S. and Canada). It estimates that 2.6 million of those were on iOS alone.

Meanwhile, another firm, Appfigures, says it sees Muse installs at roughly 2.3 million as of Thursday, almost evenly split between iOS and Android.

Sensor Tower also has visibility into daily active users for the Muse app following the Meta Connect conference. It found that figure climbed 27% on Wednesday after the event wrapped.

On Friday, September 18, Muse climbed to the top of the U.S. App Store and has retained its ranking ever since. It also reached the top spot on the Google Play Store on September 19, and remains there today.

By Tuesday, September 22, Muse ranked among the top 10 brands by advertising spend, Sensor Tower said.

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