Meta launches Muse AI agent: What it can do, and how it handles your data

4 min readNew DelhiUpdated: Sep 10, 2026 08:48 AM IST

The AI agent can also be accessed through standalone iOS and Android apps. (Image: App Store/Meta)

Meta on Tuesday, September 9, unveiled its new personal AI agent ‘Muse’ that is designed to help users with everyday tasks and projects.

The personalised AI agent is powered by Meta’s large language model (LLM), Muse Spark. It is currently only available for users in the US. The AI agent comes with built-in connectors for a wide range of services.

It is capable of connecting with a user’s email, calendar, payments apps, health and fitness apps, smart home device apps, e-commerce apps, dining apps, and more. With these connections, Muse can carry out various tasks on behalf of the user such as sending emails, booking travel tickets, filling out forms, creating plans, turning recipes into grocery lists, sending party invitations, and making purchases at checkout. Meta said that it plans to add more connectors to the AI agent over time.

On the surface, Muse does not seem all that different from the growing crop of AI agents being rolled out by tech companies. The agentic AI market is already crowded, so Meta’s competitive advantage may have less to do with the agent itself and more with where it could potentially be deployed. The Instagram and WhatsApp parent has the distribution network to make Muse more useful and deeply embedded in people’s digital lives.

However, its biggest hurdle could be Meta’s track record on privacy and data use, which might make some users reluctant to trust the Mark Zuckerberg-led firm with more of their personal information than ever before.

Under the hood

Muse Spark, the AI agent’s underlying LLM, is the first AI model released in April this year by Meta’s costly team (Meta Superintelligence Labs) it assembled to catch up with rivals in the AI race.

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Other features of Muse

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