Neuro drives national retail wins with ChatGPT Business

Neuro started in a downtown Los Angeles apartment, where co-founders Ryan Chen and Kent Yoshimura stacked boxes of gum in their living room and hauled shipments themselves. A decade later, Neuro Gum and Mints are on shelves nationwide, supported by a distributed team and global manufacturing partners.

"We’re a nine-figure brand with under seventy people," says Chen. "To compete in consumer goods at this scale, we need leverage in every part of the company." ChatGPT Business gives Neuro the leverage to do more with less. Employees first experimented with ChatGPT on their own, but it quickly became company policy.

Saving tens of thousands with a second brain

In consumer goods, you’re juggling a dozen specialties before you can afford a dozen specialists. "Everyone has to be a generalist," says Tyler Gianesini, Chief Operating Officer. "ChatGPT acts like a second brain that fills the gaps."

That support has changed how Neuro handles costly areas like regulatory and legal. "We draft, refine, and stress-test contracts in ChatGPT before sending them to counsel," Chen says. "It’s saved us tens of thousands in legal fees and weeks of back-and-forth."

But the real win is momentum. "We’re a distributed team," Chen says. "I can’t Slack someone at 1 a.m., but I can drop an idea into ChatGPT, work it through, and wake up with clarity. It’s a brainstorming buddy that doesn’t sleep."

“If you’re entering Neuro data, it has to be in a Business account. Privacy and compliance come first, even when we’re moving fast.”

—Ryan Chen, co-founder

Listening to customers has always shaped Neuro's roadmap; with ChatGPT Business, the company can now process reviews and run sentiment analysis at scale. "We can identify things like a subset of customers asking for fruit flavors and act on it quickly," Chen says. That process led to the launch of a strawberry cake flavor, and the team sees potential to extend AI use into supply chain forecasting by uploading invoices and order data.

—Ryan Chen, co-founder