OpenAI and Target team up on new AI-powered experiences

Key takeaways: 

• With the Target app in ChatGPT, customers will be able to get personalized recommendations, add everything they need to a cart with multi-item baskets, and check out using Drive Up, Order Pickup, or shipping. 

• Under the partnership, Target will continue using OpenAI APIs and ChatGPT Enterprise to boost employee productivity and enhance Target’s guest experiences. 

• Target joins a growing roster of more than 1 million OpenAI business customers leveraging OpenAI models to support core products and platforms.

The partnership between Target and OpenAI is growing, with a new Target app in ChatGPT and continued use of frontier models that help teams move faster and smarter, and deliver great guest experiences.

Target’s work with OpenAI is part of a larger strategy to use technology that elevates the experience for guests, team members, and vendor partners. It supports Target’s goal of weaving AI throughout the business—making guest interactions simpler and more joyful, and giving teams smart tools that cut friction from everyday work.

“A big part of the AI transformation is happening inside enterprises, and Target is a great example of what that shift looks like when it’s done with ambition and speed,” said Fidji Simo, CEO of Applications, OpenAI. “We’re excited to work with Target as they weave intelligence throughout their business to create useful and joyful experiences for their customers and their employees."

As part of this effort, Target will continue relying on ChatGPT Enterprise—built to work safely with its proprietary data—to move faster, cut through busywork, and give teams more room to be creative. It’s now been rolled out across Target headquarters and used by 18,000 employees. 

AI is being woven into how Target builds and operates. It supports⁠(opens in a new window) better supply chain forecasting, streamlines store processes, and powers more personalized digital experiences. OpenAI supports this work in many ways:

The Target app, right inside ChatGPT