OpenAI launches ChatGPT Business Hub with verified profiles, AI agents and business analytics

OpenAI has launched Business Hub, allowing companies to create verified profiles, deploy specialized AI agents and track customer engagement on ChatGPT.

OpenAI on Tuesday launched its new Business Hub, enabling businesses to verify and manage their profiles on ChatGPT. The feature, which is currently in beta and will be rolled out to businesses later this year, is designed to boost visibility as more users rely on AI platforms to find products, compare services, and make their buying decisions, the company said.

In the new hub, eligible businesses can share details of their products and services, connect with the target audience through custom-built AI agents and gain insights into user interactions with their profiles. The transfer will bring ChatGPT closer to Google's discovery model, allowing companies to have greater control over how their information is displayed in AI-powered search results, the company said.

OpenAI Business Hub brings verified business profiles to ChatGPT

The Business Hub will enable companies to provide information about their companies, products and services in the form of company profiles. To manage their profiles, businesses will need to go through a verification process. OpenAI has not yet disclosed the exact requirements for verification.

According to OpenAI, the verification methods will vary based on the business and the market it serves, said Benji Shomair, OpenAI's Vice President of Monetization, while speaking to journalists on Monday, 9 November.

Businesses can launch dedicated AI agents

A new capability will also enable eligible companies to create tailored business agents on ChatGPT. These agents will help users ask questions about a company's offerings and get relevant information about its products and services.

The feature could give businesses a new way to engage with potential customers directly through ChatGPT, without relying entirely on traditional search engines or their own websites.

Pragya Singha Roy