OpenAI’s Businesses in ChatGPT targets enterprise trust

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OpenAI is looking to deepen its enterprise strategy with its latest release, Businesses in ChatGPT.

The new offering demonstrates how the vendor is trying to prove to enterprises that it can be trusted as much as its archrival, Anthropic, which is riding a wave of success with enterprises and is set to execute what is expected to be the biggest IPO ever for a startup next week.

Introduced on Tuesday, Businesses in ChatGPT, still in beta, provides companies with new ways to connect with users of the popular AI chatbot.

With the Business Hub feature, companies can identify their businesses on ChatGPT, manage their information, and see insights on how consumers engage with their company on ChatGPT. Business Agent, another feature, lets businesses engage with users by answering questions and helping people explore what they offer.

OpenAI said existing OpenAI Enterprise customers and advertisers can work with OpenAI representatives to claim their business. Shopify merchants can connect their business to the new platform.

The new product competes directly with Google Business Profile, which also enables businesses to identify their company, verify and update their information.

The move shows how OpenAI continues to evolve and target enterprises. While the generative AI vendor has struggled in the past to retain enterprise customers compared with Anthropic, it has recently been refining its product offerings to make them more attractive to enterprises.

“The willingness to be a bit more open to vertical-specific solutions is important for OpenAI when it comes to the enterprise outreach,” said Lian Jye Su, an analyst with Omdia, a division of Informa TechTarget.

Trying to gain enterprise trust

He added that the more OpenAI offers products such as Businesses in ChatGPT, the more it encourages enterprises to trust OpenAI.

However, OpenAI will need to do more to alleviate concerns about its ability to protect user privacy, he said.

A new target