Our approach to advertising and expanding access to ChatGPT

AI is reaching a point where everyone can have a personal super-assistant that helps them learn and do almost anything. Who gets access to that level of intelligence will shape whether AI expands opportunity or reinforces the same divides.

We’ve been working to make powerful AI accessible to everyone through our free product and low-cost subscription tier, ChatGPT Go, which has launched in 171 countries since August. Today we’re bringing Go to the U.S. and everywhere ChatGPT is available⁠, giving people expanded access to messaging, image creation, file uploads and memory for $8 USD/month. In the coming weeks, we’re also planning to start testing ads in the U.S. for the free and Go tiers, so more people can benefit from our tools with fewer usage limits or without having to pay. Plus, Pro, Business, and Enterprise subscriptions will not include ads.

People trust ChatGPT for many important and personal tasks, so as we introduce ads, it’s crucial we preserve what makes ChatGPT valuable in the first place. That means you need to trust that ChatGPT’s responses are driven by what’s objectively useful, never by advertising. You need to know that your data and conversations are protected and never sold to advertisers. And we need to keep a high bar and give you control over your experience so you see truly relevant, high-quality ads—and can turn off personalization if you want.

Given that, we want to be clear about the principles that guide our approach to advertising:

Our ads principles

Here’s an example of what the first ad formats we plan to test could look like:

Ads also can be transformative for small businesses and emerging brands trying to compete. AI tools level the playing field even further, allowing anyone to create high-quality experiences that help people discover options they might never have found otherwise.