Powering product discovery in ChatGPT

More and more, people are starting their shopping in ChatGPT—to explore, compare, and figure out what to buy.

Shopping on the web is easy if you already know what you want. But when you’re still deciding, it often means jumping between tabs, reading the same “best of” lists, and trying to piece together the right answer.

ChatGPT solves that: figuring out what to buy. You can describe what you’re looking for, refine it in a conversation, and quickly compare options that fit your specific needs. Today, we’re making that experience better with richer and more visual shopping in ChatGPT. You can now browse products visually, compare options side-by-side, and get detailed, up-to-date information—all in one place. What used to take hours of searching and tab-hopping now happens in seconds.

To power this, we’re expanding the Agentic Commerce Protocol (ACP) to support product discovery—bringing more complete, relevant, and up-to-date information directly into ChatGPT.

Instead of scrolling through pages of results, ChatGPT can help you find what you’re looking for based on your budget, preferences, and constraints—and surface products that fit. You can browse visually, upload images as inspiration for similar items, and refine results conversationally until you land on the right option.

It’s also much easier to compare. Products are presented side by side with key details like price, reviews, and features, so you can quickly evaluate your options without jumping between sites.

Under the hood, we’ve improved speed, relevance, and product coverage—so results are more up-to-date and more useful. That means less searching, fewer tabs, and faster decisions.

For users, this turns shopping from a fragmented, time-consuming process into a single, seamless experience. For merchants, it brings higher-intent shoppers who are closer to making a decision.

The foundation for AI-native commerce

— Mani Fazeli, VP, Product at Shopify