PVH reimagines the future of fashion with OpenAI

PVH Corp., the global apparel group behind iconic brands like Calvin Klein and TOMMY HILFIGER, announced it will adopt ChatGPT Enterprise to empower employees across its organization and reimagine how fashion incorporates a data and insights-powered approach to designing, planning, and delivering at a global scale.

"As we build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world, our collaboration with OpenAI will help us supercharge our brand-building journey and connect more meaningfully with our consumers,” said Stefan Larsson, Chief Executive Officer, PVH Corp. “Together with OpenAI, we will explore exciting new opportunities for our brands, accelerate our data-driven operating model and enable faster, more data-driven decision-making. With a test-and-learn approach, we’ll build practical use cases with scalable impact to drive value for associates, partners, and consumers, while helping us build a culture of innovation and agility from the ground up."

With ChatGPT Enterprise, PVH will place OpenAI frontier models throughout its global operations and entire value chain—supporting areas like early-stage product creation to demand planning, inventory optimization, and consumer engagement. Employees across the company will gain access to advanced AI capabilities that enhance creativity, efficiency, and decision-making at every stage:

• Product and design insights: AI to help teams explore ideas more freely, uncover insights from historical data and emerging trends, and move seamlessly from concept to creation.

• Planning and supply chain: Intelligent tools to enable smarter forecasting, more precise inventory management, and quicker responses to shifts in demand.

• Marketing and retail: AI to support more personalized consumer engagement, creating interactions that are timely, relevant, and true to each brand’s identity.