Reimagining advertising with AI

Today, we’re introducing new AI-powered experiences to make ads more useful for people and advertising easier for businesses.

Together, these updates represent the next step in building our AI-based advertising platform.

Being part of the AI conversation

Ads in ChatGPT help people find what they’re looking for or discover something they hadn’t considered. But seeing an interesting product or service is often just the beginning. A shopper might be curious about a dining table they see in an ad but have questions about whether it fits their space, how many people it seats, or how to care for its finish.

Putting AI to work for marketers

AI also opens new possibilities for how the work of advertising gets done. Many of the tasks involved in building and managing campaigns, from translating a brief into an ad to analyzing performance, can take significant time. Today, we’re rolling out new tools that make it easier for advertisers to use AI for ads management. Advertisers can now use simple, natural-language prompts to create, update, and analyze campaigns directly in ChatGPT with the Ads Manager plugin. They can turn a website or brief into a campaign, understand performance, and get recommendations on what to do next.

We’re also rolling out AI assistance directly into Ads Manager to help advertisers create ads. When drafting an ad, advertisers can now receive suggested copy and imagery based on their landing page and campaign objective. Advertisers remain in control: they can review and edit suggestions before choosing whether to add them to a campaign.

We’re also launching the ability to opt into AI-powered text customization. If enabled, it adapts an advertiser’s existing headlines and descriptions to better fit the context of a conversation and automatically translates ad copy to a user’s preferred language.

Bringing new AI possibilities to existing marketing tools

Also available today, US-based Shopify merchants can use the new

ChatGPT Ads app⁠(opens in a new window) in the Shopify App Store to create and manage ChatGPT ad campaigns. Products are already integrated through Shopify Catalog, so merchants can start running these ads and tracking performance right away. The app will be available internationally in markets where ChatGPT Ads are available starting September 23.