Sora first impressions

OpenAI

Since we introduced Sora to the world last month, we’ve been working with visual artists, designers, creative directors and filmmakers to learn how Sora might aid in their creative process.

"Sora is at its most powerful when you’re not replicating the old but bringing to life new and impossible ideas we would have otherwise never had the opportunity to see."

Paul Trillo, Director, Artclass

While we have many improvements to make to Sora, we're already getting a glimpse of how the model can help creatives bring ideas to reality.

"As great as Sora is at generating things that appear real - what excites us is its ability to make things that are totally surreal."

shy kids

Below are a few examples of the artists’ work, with early thoughts from them on how they see Sora fitting into their workflows and businesses. The videos below were edited by the artists, who creatively integrated Sora into their work, and had the freedom to modify the content Sora generated.

shy kids – “Air Head”

Based in Toronto, shy kids⁠(opens in a new window) are a multimedia production company who utilized Sora for their short film about a balloon man. “We now have the ability to expand on stories we once thought impossible,” shares the trio made up of Walter Woodman, Sidney Leeder and Patrick Cederberg. Walter, who directed Air Head, remarks that “as great as Sora is at generating things that appear real, what excites us is its ability to make things that are totally surreal. A new era of abstract expressionism.” Speaking to the wider industry, “people from all over the world with stories ready to burst out of their chests finally have the opportunity to show the world what’s inside.” See how shy kids incorporated Sora as part of their creative process here⁠(opens in a new window).