Staying ahead in the age of AI

Foreword

Artificial intelligence is accelerating on every front

The pace of AI progress is unlike anything we’ve seen in technology. Early adopters are already growing revenue 1.5× faster than peers⁠(opens in a new window), yet many companies feel the pace is too fast to plan for effectively. One of the questions we hear most is how to keep up, enable employees to adopt AI, and build an AI-first organization. D rawing on the experience OpenAI has had with leaders at companies like Estée Lauder, Notion, the San Antonio Spurs, and BBVA, this playbook shares five practical steps - Align, Activate, Amplify, Accelerate, and Govern - to help your organization move quickly and confidently as AI continues to advance.

Intelligence

5.6x

5.6x growth since 2022 in frontier scale AI model releases¹

Cost

280x

280x cheaper to run GPT 3.5-class models in just 18 months²

Adoption

4x

4x faster adoption than desktop internet³

What we’ll cover in this guide

We’ve captured these 5 principles from conversations with our customers and we’ll share guidance, practical tips, and customer stories throughout.

• Align: How to align your company, employees and leadership on your AI strategy.

• Activate: How to enable and motivate teams to use AI.

• Amplify: How to amplify wins and use cases across your teams.

• Accelerate: How to speed up decisions to keep up with AI.

• Govern: How to speed up decisions to keep up with AI.

By the end of this guide you should have clear next steps on how to keep ahead of AI progress.

Principle 01: Align

Employees adopt change faster when they clearly see how new AI initiatives enhance their skills, enable more meaningful work, and contribute to their company’s competitive advantage. Leaders play a critical role in driving this alignment by explicitly communicating the purpose behind AI initiatives, demonstrating their commitment, and actively supporting employees throughout the transition.

Alignment practices we’ve seen work

Executive storytelling to set the vision

Example

Example

Tip

Tip

Tip

Example