The Sora feed philosophy

As of April 26, 2026, the Sora product is no longer available.

Principles

Our aim with the Sora feed is simple: help people learn what’s possible, and inspire them to create. Here are some of core starting principles to bring this vision to life:

• Optimize for creativity. We’re designing ranking to favor creativity and active participation, not passive scrolling. We think this is what makes Sora joyful to use.

• Put users in control. The feed ships with steerable ranking, so you can tell the algorithm exactly what you’re in the mood for. Parents can also turn off feed personalization and control continuous scroll for their teens through ChatGPT parental controls.

• Prioritize connection. We want Sora to help people strengthen and form new connections, especially through fun, magical Cameo flows. Connected content will be favored over global, unconnected content.

• Balance safety and freedom. The feed is designed to be widely accessible and safe. Robust guardrails aim to prevent unsafe or harmful generations from the start and we block content that may violate our Usage Policies. At the same time, we also want to leave room for expression, creativity, and community. We know recommendation systems are living, breathing things. As we learn from real use, we’ll adjust the details—in service of these principles.

How it works

Our recommendation algorithms are designed to give you personalized recommendations that inspire you and others to be creative. Each individual has unique interests and tastes so we’ve built a personalized system to best serve this mission.

To personalize your Sora Feed, we may consider signals like:

We may use these signals to predict if this content is something you may like to see and riff off of.

Parents are also able to turn off feed personalization and manage continuous scroll for their teens using parental controls in ChatGPT.