Zoom Launches AI-Powered Revenue OS to Compete in CRM Market

Zoom Communications on Tuesday introduced a new AI-powered revenue OS, as it attempts to rebuild its enterprise footprint, while competing with popular CRM vendors such as Salesforce and HubSpot.

The longtime virtual meeting platform vendor introduced the revenue OS on the opening day of Salesforce’s Dreamforce 2026 conference at San Francisco’s Moscone Center, one of the country’s biggest tech gatherings.

Founded in 2011, Zoom was a pioneer in video meeting technology, and its fortunes soared during the coronavirus pandemic lockdowns in 2020 and 2021. Since then, though, its revenue growth has declined sharply, along with its market share among small businesses, consumers and enterprises as Microsoft Teams has become a go-to business video meeting platform.

The new revenue OS is a unified platform that connects buyer intelligence, customer conversations and revenue execution. Along with the new revenue OS, Zoom introduced new Zoom Revenue Accelerator capabilities such as Engage and Forecast. With Engage, users can build structured multichannel sales sequences across email, phone and other tasks. With Forecast, enterprises can convert deal-level signals into live, real time forecasts. Zoom’s customers also have access to Common Room by Zoom and connects buyer intelligence with conversation intelligence, outreach and forecasting.

The OS and new capabilities come after Zoom acquired Common Room for an undisclosed amount in July. Common Room is an AI-native customer intelligence and go-to-market platform. The acquisition and revenue OS show how Zoom is trying to diversify and gain more enterprise share after a decline over the last few years following its early rise in 2020 and 2021, said Daren Brabham, analyst at ETR, a subsidiary of Futurum Group.

"The number of people newly adopting or increasing their spend on Zoom has been less than those who are decreasing or replacing the tool,” said Brabham, said.

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