AI Can Unlock More Creativity in Video Games, Says Ex-EA Executive

AI will help boost video game quality, allowing developers to be more creative and deal with issues like old code, says Bing Gordon, a founding executive at Electronic Arts and former chief product officer at Kleiner Perkins. He joins Ed Ludlow on “Bloomberg Tech" to discuss his new book, "Everybody Wins: What Games Teach Us About Making Products People Love." (Source: Bloomberg)