Creating websites in minutes with AI Website Builder

Today, Wix offers a fully-fledged AI website builder⁠(opens in a new window) that makes creating a site as simple as having a conversation. 

Users no longer need to manually design layouts or write content from scratch. Instead, they describe their business or project, and Wix generates a complete website, customizing the layout, images, text, and business apps automatically.

OpenAI’s models power several key components of Wix’s AI website builder, including:

• Content generation: AI text creator crafts engaging website copy, blog posts, product descriptions, and SEO-friendly text.

• Image processing: GPT‑4o’s vision capabilities support image captioning and classification for portfolios and blog posts, as well as menu parsing from restaurant images.

• Business management tools: AI-driven report generators help users manage their operations with natural language queries.

• Translation: Powered by OpenAI’s models, the AI website builder is currently available in nine languages, ranging from English to Japanese to Turkish.

By integrating OpenAI’s technology, Wix enables users to go from an idea to a fully functional website in minutes. “I think the biggest game-changer is the fact that you can easily create a stunning website, but you don’t need to understand layout, design, or anything to get a great working website right from the start,” says Wix’s Head of Product Yaara Asaf.

The key to a professional website is strong copy. Wix uses its technology, together with OpenAI, to power tools like their AI text creator and image generation within their platform.

“We started building the AI text creator with GPT‑3.5 since it was the best and fastest tool available,” says Oz Golan, Product Manager at Wix. “We then customize prompts based on our expertise—essentially decades’ worth of experience—in writing content for websites and observing online behaviors.”