HiBob turns 2,500 GPTs into product and team growth

HiBob, an HR technology company serving more than 5,000 global customers, has made AI a core part of how the business operates. More than 90% of employees actively use ChatGPT Enterprise to close deals faster, reduce onboarding timelines, and surface upsell opportunities tied to revenue.

Crucially, the same internal GPTs that drive adoption also help HiBob prototype and design customer-facing features. By building and testing these solutions in ChatGPT Enterprise, then implementing them with OpenAI's API, HiBob delivers AI-powered features in the Bob platform that other HR leaders use daily to interact with their data conversationally and make decisions in minutes instead of days.

Behind this adoption-to-product cycle is a system built for scale: one that gives every employee the tools, structure, and support to turn AI into a driver of business value.

Using GPTs to solve problems across every team

HiBob's structured GPT strategy fuels a flywheel of agent creation, internal impact, and product innovation-and it starts with custom GPTs.

Internally, GPTs support every employee task, from tactical prep to strategic planning. They are used daily by teams across the company and are continuously improved by employees who understand the needs of their roles and workflows.

A few examples include:

• Meeting Prep GPT: Pulls data from CRM systems, transcripts, and notes to generate briefings for sales and CS teams. This saves hours of prep per week.

• Upsell GPT: Analyzes usage patterns and customer behavior to flag expansion opportunities and help revenue teams prioritize outreach.

• VBO Project Manager Assistant: Summarizes onboarding call transcripts, creates task lists, and tracks progress to improve delivery and CSAT.

• SEO Assistant: Connects to web analytics APIs to generate keyword recommendations, gap analyses, and performance insights.

• Roadmap GPT: Aggregates product roadmap data and turns it into actionable insights for go-to-market teams.

The framework includes: