Introducing apps in ChatGPT and the new Apps SDK

Update on November 13, 2025: Apps are now available in preview to ChatGPT Business, Enterprise and Edu customers.

Today we’re introducing a new generation of apps you can chat with, right inside ChatGPT. Developers can start building them today with the new Apps SDK, available in preview.

Apps in ChatGPT fit naturally into conversation. You can discover them when ChatGPT suggests one at the right time, or by calling them by name. Apps respond to natural language and include interactive interfaces you can use right in the chat.

For ChatGPT users, apps meet you in the chat and adapt to your context to help you create, learn, and do more. For developers, building with the Apps SDK makes it possible to reach over 800 million ChatGPT users at just the right time.

Apps will be available today to all logged-in ChatGPT users outside of the European Economic Area, Switzerland, and the United Kingdom on Free, Go, Plus and Pro plans. Our pilot partners–Booking.com, Canva, Coursera, Figma, Expedia, Spotify and Zillow are also available today in markets where their services are offered starting in English. More pilot partners will launch later this year and we expect to bring apps to EU users soon.

Developers can start building and testing apps today with the new Apps SDK preview, which we’re releasing as an open standard built on the Model Context Protocol⁠(opens in a new window) (MCP). To start building, visit our documentation⁠(opens in a new window) for guidelines and example apps, and then test your apps using Developer Mode in ChatGPT.

Later this year, we’ll begin accepting app submissions for review and publication and will share more details on how developers can monetize their apps.

How to use apps in ChatGPT 

ChatGPT can also suggest apps when they’re relevant to the conversation. For example, if you’re talking about buying a new home, ChatGPT can surface the Zillow app as a suggestion so you can browse listings that match your budget on an interactive map right inside ChatGPT.